Ways to Boost Your Social Traffic to Explode Your Personal Brand & Career

Social media mind map with networking concept words

Everyone wants to move ahead and fast track their career.

Do you ever wonder why your career plan is downtrodden?

You work on your skills, and polish your knowledge in all aspects of your industry.

Nothing seems to give you that boost.

 

(Source)

 

Then you should consider sharing your skills and expertise online, to create a personal brand. But using social media specifically to showcase your professional self needs a specific approach.

As a young millennial, it’s an ideal method to use in creating opportunities for career growth. Leveraging social media is something not foreign, you were brought up with all the great startups like Facebook.

And having next to no interest in who you are as a professional, and what you have to offer is damaging. The opportunity cost of not leveraging yourself online is titanic.

Here is an overview guide to optimising what you publish online.

 

1. Images: Tweak em

Images and media that engages us visually are hitting it big and boosting traffic for brands online. Points to consider are:

How optimised are the images? Format, cropping and size, is the image well suited to your social sharing strategy?

Images can often be clunky and blocky if you don’t check the first. Images that are too far or close, or have important bits cut off is a turn-off. It looks unprofessional, and that seeps into the rest of your content, no matter how insightful and well presented.

Sites such as Facebook are great with block or square images, but Instagram and other platforms need tweaking if you are using those platforms.

 

2. Optimise the ‘metadata’, or best-found rules

You can’t control every little thing that happens with your social media posts. But there are two core areas you can control:

      • Title length
      • Description of media post

Title Length matters so don’t make it too long or else no one will be interested, let alone click.

Title lengths shouldn’t be more than 100 words, and 60 or less would be ideal. Less is more here, so check how the pros do it and follow suit.

 

Think about your audience and the core purpose of your media post. Titles are often the last thing people think about, but it needs to take a large chunk of your time. It all falls to, ‘to click, or not to click’. Getting that click is miles away from great content, but lengthy titles that don’t get you any traffic.

 

Description of media posts

Two to three sentences are what the top brands stick with, but they can get away with it as they have an established brand.

Less is more again, so keep it under 200 words if you can, max 250. Consider spaces as part of that count, as it’s all about what fits on a page, and how lengthy it looks. Remember, the attention span of online viewers is shorter than ever, so stick to less.

 

Keywords: SEO it

Google and all the other media networks have their own search engines with specific keywords for specific searches.

Keywords and using the right ones will get you noticed and increase your visibility. Use the keywords that your audience will use the most often to remain on top in searches on platforms you use, and for general searches online.

 

3. Mobile, make it on the go

Besides images, mobile users are on the rise. There are 3.649 billion mobile users and 3.010 billion internet users.

Whether it be on a tablet, phablet or smartphone, consuming information on mobile devices is on the rise. You need to make whatever you share or post mobile friendly.

 

Golden triangle & the new F-shaped pattern

Visually speaking, online users were conditioned to consume media in a ‘triangle’ pattern. A Google search would have the top left corner of the screen the focus, where it filters out in a triangle pattern.

Screens aren’t as big as computers today. There just isn’t enough space, and now viewers look at pages in an f shaped pattern, the last bits at the bottom of a page being the tail end of the ‘f’. The centre of the screen is the sweet spot.

And images still are king. Images prompt more eye contact and clicks compared to links and pages having none.

 

Images in the sweet spot

Have images in the relative middle of what mobile viewers would see. Aim to have images that are mobile friendly. Related to optimising images in step 1, make sure that any close ups or different resolutions present the same quality and size.

 

F-shaped mobile content

For written content, or blog post like content, your writing and headlines need change. It starts at headlines, where shorter is better.

Let your writing take on a ‘F’ shaped format for optimal mobile browsing. Make sure that what you write isn’t too clunky or wordy.

Think of how your posts and content is viewed on mobile devices.

 

Headlines: Powerful, and to the Point

If you can express your headline concisely, but push across a compelling title they want to click on, great. The whole point is to stick everything on one page, so there isn’t a need to swipe or zoom out to see the headline clearer.

Don’t make them work, whether it be a swipe or an over winded headline.

 

Your Content: Shorter, but don’t write ‘less’

You don’t need to cut out important bits, or write necessarily less. What needs to happen is:

            • Cut out unnecessary words
            • Write with clarity: This gets rid of long descriptions
            • Tighten up your writing

 

Get rid of words that have no impact on your core message. Learn to write more to the point, and concisely. Sayings and metaphors often impart enough meaning to get rid of overblown explanations.

Tightening your writing doesn’t mean cut out or change the core message of your media content. It means that you need to be concise and straight to the point. Don’t waste their time and make it an easy read. You will be rewarded by a share or like.

 

4. Give the reason to share with a call to action

A ‘call to action’ is something that motivates viewers to share or take action. Any media post has to have a clear purpose, in what they want their viewers to take from, or do with their media post.

If you want people to share your content, make it easier by having share tags that are visible and easy to use.

 

Comments to generate interest? Invite discussion by asking what they think about your published content. What was interesting? What wasn’t?

Reinvigorating your media posts is easy, once you create compelling ‘call to action’ sections. Giving a clear reason for people to share your media post, or come back to it is part of recycling and being efficient with your resources and time.

 

In Closing

My call to action to young millennials is to start using content marketing and social sharing to make themselves known. The leverage potential, and opportunities you can create on a global scale for your career is endless.

 

What do you think? How do optimise your content, to boost your social sharing?

Please share your stories and insight in the comments below.

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