Try Blogging to Promote Yourself & Resurrect Your Dead Career

 

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Your story: A young millennial looking to change jobs.

You don’t find fulfilment or feel stuck in your job. ‘Career’ is a word that has no meaning for you right now.

What to do? Live on? Nay, take charge of your career.

And an amazing way to start that transition is through content marketing and personal branding.

 

Content marketing is core in marketing online and for creating your very own personal brand: and personal brands are the way to go in paving your career path and marketing yourself.

Creating content online, pushing your personal brand is one of the best ways to promote yourself. If writing is your thing, or you are looking to write, this is for you.

Personal branding is about creating an authentic image of yourself. You tell your story, and give your take on issues that interest you. Professionals creating their personal brand talk about their expertise and industry, giving their unique opinion and insight backed by research. Readers impressed with your insight will bring career opportunities to you.

 

A change in where you work will begin your career journey; sometimes a new step is all it takes.

Writing blog posts will do wonders for this change. Writing is still seen as the best medium to market yourself, none more so than for professionals.

Talking about essentials, having a great headline that makes clicking your link inevitable is a must. It must be given weight and thought.

And you must have topics to write about. Here is a starter guide that will help you create many topics in no time.

 

Blog Posts: They don’t need to take all day

You may think that writing a blog post that is insightful and useful is hard work. Well, it is, but it doesn’t need to eat up all your time.

More, it should be relevant. That means it doesn’t need to be something groundbreaking or original that you came up by yourself.

I mentioned previously, quoting from Jason Miller, a LinkedIn Marketing Solutions leader: you need more relevant content, not more content.

Following this line of thought, here are starting tips on how you should approach blog writing.

 

Researching what is buzzing

Choose your favourite search engine (Google for me), and any authority sites relevant to what you are writing about. Obviously, if you are looking to branch into a different role write about your industry.

Here are some tips to help.

  • Google Search Example: Marketing Industry Insights.
  • Begin with search terms like the above, targeting your industry or interest area.
  • Let the auto-fill suggestions direct your search terms: Autofill is what is the most searched and thus what pops up.
  • On the tab search tools (far right of the options tab right below the search box) look to filter by date, from anytime to last year. Here is probably a good start but filter and see what comes up.

 

Google Scholar is another useful resource, where statistics and trends can be found on many topics. Statistics is a core way to back what you say with research founded data, giving legitimacy to what your content says.

Keep in mind, that doing research for its sake is another way of creating a reservoir of content to draw upon.

Tip: Put aside some time each week to compile trending content. Save it on Evernote, or a word document. Do the same for statistics.

Time spent: 40-60 minutes

Your content is good as your topic and the angle that gives it insight. Let your content do the talking, and draw in career opportunities.

Create a layout for your blog post

Having a starting plan, in how you are going to organising something is helpful.

Don’t: Aim to create a comprehensive plan.

Try and wrap together points that are relevant to each other, and put ‘insert here’ reminders for: statistics, pictures, and examples.

You are aiming to make it easier for when you start writing.

Time spent: Five minutes

 

Blog posts are all about writing

Well, duh? But you’d be surprised. Remember all those last minute assignments and what you kept saying to yourself?

“Just write, let’s make a start!”

Writing is probably the hardest bit, so here are a few tips to help.

  • Night or morning person? Work when you work best.
  • Put yourself in situations where you best work. It can be: Good music, a café, or complete silence. Personally, I go to a local café and let the sound wash over me while I write.
  • Start little and build: Don’t overwhelm yourself. Create small goals, so you can overshoot and pat yourself on the back. But stick and commit to whatever goals you have.

 

Here are more tips while you write.

  • If you can’t seem to start, write an intro. For some, this helps them writing, as it acts as a guide.
  • Keep in mind things to insert and come back to: Statistics and pictures etc. I already mentioned this, but writing will put everything into perspective.
  • Play with sentence structure, length; and do the same with paragraphs. Blog posts are relatively short, 500-1500 words usually. You need to control the pace of the writing to keep things interesting.
  • Let your imagination run wild. Try different techniques to make your blog post more compelling. You will have time to cut out and polish everything in the editing phase.

 

Time spent: Roughly 1 hour. Give yourself more, but create rules to follow when you write, and it will shorten your writing time. Also, have clear goals: 500 words or 100 words.

 

Editing your blog post

For some, sleeping on it helps. Give it a few hours, or days if you need. Looking at it with fresh eyes, when you are removed from when everything was immediate in your head will let you take a step back.

Don’t be scared of removing a lot of words, or changing it completely if need be. It’s often like writing a whole new article.

 

These are the things to keep in mind while editing.

SEO it. Add keywords to your headline and sections that can include keywords. Especially, make your headline compelling and worthy of a click by viewers.

Font sizes and the lot: Whatever format you have decided, or researched that is effective, make sure it is uniform. Example: 2 Font sizes up for subheadings; bullet pointing; bolding or underlining to emphasise important points.

Cut the irrelevant: Whatever that comes across as not helping your central topic or anything that is over explanatory should be taken out.

Add the ‘insert here’: Statistics and quotes you couldn’t quite yet find should be added now.

Proofread: Edit grammar and try and shorten and get rid of dead words.

Time Spent: 20-30 minutes.

 

In Closing: Blogging for your career change

Blogging is a tool used increasingly by businesses. Marketers that prioritise blogging are 13x more likely to enjoy a positive ROI, and blogging is now rated the 5th most trusted source for accurate online information (Hubspot).

Why is it such a good tool for young millennials seeking a career change?

Firstly, do you really want to be stuck in a position that is not doing you any good?

Secondly, blogging is one of the top ways to market your expertise online. It is most effective if you want to be seen as an expert in your field. It will make connecting with professionals and companies so much easier, as your online presence will speak for itself. Logically, it makes sense. Companies and recruiters research candidates online. Indeed, 93% of them do (source).

Start now. This guide takes at most 3 hours to do, more probably if you are starting out. All it takes is a bit of your time, to start building something towards job opportunities and a new career outlook.

You don’t have to see your current unfulfilling job as your future: it is something you can control and change.

 

Do you write or create content online to open doors for your career? What was most helpful?

 

Please share your insight and stories in the comments below.

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