Top Reasons Why Social Media is Transforming Job Hunting


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You apply online. For each job, you angle your resume and cover letter appropriately.


After all, this is the best way to spend your time and effort in your job hunt, right?


Think again. Social media is changing the fundamentals in how you hunt for jobs.


Below are some figures that are telling.

Here is the first step in any job hunt strategy when you are looking to use social media in your job hunt strategy. And you indeed need to use social media, because it’s firmly rooted in how companies and hiring managers gauge whether you are a ‘fit’ person to hire. 93% of recruiters, employers and HR staff use social media in some way in their hiring processes (source).


Here is the top list of Statistics that Sabotage your job hunt

X-rated and inappropriate stuff: 46% of companies cross you off the list for anything related to content that can be seen as inappropriate. Nudity, foul language are indicators of someone not mature or professional.

Drug and alcohol-related comment and pics: 41% won’t hire you because of comments and pictures that related to drug and alcohol abuse. It’s a bias, and employers can freely indulge in this bias. A good night out photo, with your flushed face holding a shot glass can be an excuse for companies to not consider you a job candidate.

Gossiping about a boss: Ever indulge in badmouthing a boss? Or co-workers? Employers see this as a lack of loyalty and integrity, and 36% will axe you for finding comments that are on these lines.

Incorrect and lousy details: Read the fine print is a saying we all heard about. Hiring managers do the same essentially, as you are what they are ‘buying’. If they find inconsistencies in what you majored in, or your work experience, 25% will cut you off.



The changing landscape of social media: Employer’s Perspective

Social media is changing how recruiters and job seekers play the game. 93% of recruiters, including anyone in the hiring process use social media as a tool in their decision-making processes for hires. And this figure is rising, and becoming solid as a means of finding the ‘right’ candidate.


Figures that strengthen social media as a decision-making tool

Organisations found social media a viable tool for hiring good candidates. 73% successfully employed job candidates through social media.

Quality control: Social media sourced hiring saw a 44% increase in the quality of job candidates.

Referrals are still the best means of obtaining great employees, where investment for referrals will increase by 60%. Social media provides the basis for referrals and cross checking qualifications.



What does this mean?

  • Companies have gained substantial evidence that social media is an excellent tool to use in their hiring processes.
  • The increase in hiring highly performing candidates leads to lower costs: less training and supervision is needed in bringing talented candidates on track. Hiring through social media also gets rid of the need for traditional hiring processes. Things like outsourcing head hunters and various tests to determine personality can be reduced.
  • Peas of a pod: Talented people tend to flock together. Hiring through social media has increased referral rates by 31%. Not only are the people referred talented, as talented people tend to know other talented people (and you don’t want to refer incompetent people, which wouldn’t look good for you), but costs are lowered. Referrals lower costs related to finding candidates yourself.


Job Seeker’s Perspective: What figures?

Only one thing is needed. You need to get on board and start cleaning up and optimising your online profiles to attract employers. If you aren’t already on board, you better move quickly. Because the candidates that are using social media as a core tool in their job hunt strategy are going to be picked up by companies, as the figures above prove.

Social media isn’t a panacea. You need to be selective in how you approach it and think of both sides of the table when using it for your job hunt. Below are figures that shed light on what recruiters and job seekers are doing.
Below are social media profiles that you need to consider using in your job hunt.


LinkedIn vs. Facebook

Facebook isn’t making you friends with recruiters.

Facebook is by far still the biggest media site used by millennials in their job hunt. 83% of millennials use Facebook in their social media job search efforts. They find it preferable to other platforms.

Compare this to 65% of recruiters using Facebook. The difference is there, and it makes sense. Facebook is still a personal social media site. It’s not a job site.



LinkedIn: Guess what, it’s built for jobs

Overwhelmingly, 94% of recruiters are active on LinkedIn. An unsurprisingly, 89% say they hired someone through LinkedIn, through analysing candidate profiles in detail. LinkedIn is by far and wide the most used social media site by recruiters and employers alike.

36% of millennials looking for a job are active on LinkedIn. There is a big mismatch between where hiring is happening, and where candidates are active. You would think, ‘duh, I have a LinkedIn account’.



Focused Efforts on what is Hot

Even looking at these few statistics, there are problems abounding in how millennials approach job hunting. Social media is king, but millennials tend to focus on the ‘count’ of social media, sites such as Facebook.

Research is needed to muster your efforts on the ‘right’ platform to use. LinkedIn must be core to your job efforts, and other media platforms should support your LinkedIn efforts, not encompass your entire social media strategy.

Key takeaways:

  • Do research on where your industry is poking their noses. These figures is an overview. Industries, especially niche industries will have their quirks in how they find and look up job candidates.
  • Always think of LinkedIn as your core profile. Everything you do needs to bring employers and recruiters back to your LinkedIn profile.


Final Thoughts

Start building your online presence now. Leveraging your online presence is essential if you want to have multiple opportunities to choose from for your career.


What social media profiles do you use? What was a key takeaway for you?

Please share your insight and stories in the comments below.

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