Rock Your Online Traffic & Career with Visual Content

 

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(Source)

You may have jumped on the bandwagon with the rest of the online world, in showcasing yourself online.

For everything today, marketing yourself online to stand out from the crowd is a core way of gaining a competitive edge.

You are showcasing your skills, and writing about trending issues in your industry.

Yet, you aren’t getting the traffic you’d like.

You follow multiple guides but haven’t been able to get the traffic you want.

Ever try using images?

 

Visual content is on the rise. Well, it was always an important part of marketing, and in content and branding. But studies by search engine giants such as Google has pinpointed the core role it plays: eyes are inevitably drawn to images.

Some key aspects to consider, as well as an exemplary example, will be taken apart below.

 

Just any ole’ image won’t do

That doesn’t mean you go into the Google image ‘copy paste’ mode many of us used during Uni assignments. Images need to have a clear purpose in what role it plays in your content strategy. Will it complement a core message you are telling your audience? Or will it draw attention to statistics that support your message in the form of an infographic?

 

Don’t: Use any random image

Using random images risks: Undermining the overall quality of your content you post. Poor images create a cheap and generic tone to the overall feel of your online content.

You need to think about the: sizing, cropping and format of the image. Will the quality of the image be changed in different formats, such as a tablet and mobile device?

 

How well do your images inspire your readers to action?

Before anything, clear goals must be placed to encourage your audience to take action.

Example: Clear sharing buttons, with words in the image pointing to share, like and pin.

If you want your audience to share or like your media post, make it what to do clear. Use images to make them want to click and share. Inspire them, call them to action.

 

Call to action: Important for Content & Branding

Images and your content itself need to have a strong call to action. This is what makes people share your content, and ups your views.

 

I am a food blog: Case Study

 

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A Little (Big) Bite out of New York
Mike and I have been back from NYC for a couple of days now and I’ve got to say, as much as the city was a ton of fun, I’m happy to be home. My tummy is happy to…
Read More
(Source)

 

Stephanie Le, the genius behind iamafoodblog is one exemplary example.

Her main blog is comprised of snapshots of small descriptions as shown above.

The breakdown:

  • Snapshot of what she is doing in NYC
  • The: …
  • Read More

 

Though not obvious at first, what she invites her viewers to do is to click and ‘read more’. Her snapshot of what sorts of exciting foods she has tasted, complemented by the photo make her audience curious. The ‘…’ is a signal that there is much more she isn’t letting on, and the ‘read more’ hyperlink is the natural next step to take.

The call to action here is to read more.

 

Facebook I am a food blog

The same photo can be found on her Facebook blog. The same format and same blurb at the bottom is present.

What is different here is: There are clear pictures and easy to click sharing buttons for Instagram and Pinterest.

On actual social media networks, Le is being smart in having a uniform and recognisable photo and description. Using the same images for particular stories and places organises her content, and also makes it identifiable for avid fans.

The call to action here is the visible sharing buttons, and the uniform use of photos to link her blog and social media images together.

 

Integrating Visual Content across Multiple Platforms

Having images that are recognisable is a call to action, because it connects people on the basis of similarity.

It can be shared and discussed by people that found the very same image elsewhere, a great way to generate interest in your own blog and brand; “Where did you get this delicious pic?” “On that blog, wait you found it on Pinterest?”

 

Slideshare: the Natural Click to See

Slideshare is a great example for getting viewers to do something. Just, click on to see.

There is one thing that great content leaders do to make their SlideShare presentations long lasting and shared by many. That is, rewarding their viewers.

It can be simply by having compelling answers and insights at the end of each slide.

 

Or they could be giving away free tips in how they do what they do amazingly. It can be simply by providing a download link for viewers and ‘telling them’ to make use of their resources to do their own amazing stuff.

Making visual content useful and compelling, and giving away freebies is a huge way to lure in, and have people share your content with everyone they know.

 

You should take away with you:

  • Give away gifts or thank people that view and share your content: and add a call to action to your giveaways, such as “Use this to promote your own career growth.”
  • Ask people to share your content if they found it useful, and to share with those they know that may benefit from your content.

Leaders are subtle and awesome at pushing and hinting peolpe share their content. Even when they give away valuable information and insight when they then ask for something, viewers are grateful and indebted and inevitably follow as asked.

 

Visual stuff to start you off

Look into this great post by buffer app, by Courtny Seiter. It’s an enormous list of visual content you can use as a resource for your brand and content strategy.

 

My Call to Action to You

Start integrating images now. Aim to let images complement and make your content shine. Keep it tailored for different resolutions for devices and also for various media platforms.
It will push your traffic and interest in who you are all about further up. Career growth is one thing, but learning to market yourself in different ways is often as important as no one is going to make the effort to know you.

You have to generate interest in yourself as a brand and as an expert. Images will help you on your journey.

 

How was this helpful? How do you use images to promote yourself?
Please share your insight and examples in the comments below.

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