Open Doors for Your Career with these Top LinkedIn Profile Tips

 

66 flickr(Source)

 

Is this persona recognisable?

 

Get some experience, and seek a better role. Move on, and repeat.

 

Many millennials are stark about their career prospects, and seek new jobs as something to latch onto, in the hopes of gaining an edge in their career.

But that isn’t something you want as a career strategy. Creating opportunities that will impact your career big time don’t just appear out of thin air. Today, not having online presence limits your career prospects. The opportunities you can leverage online are vast.

Whether it be recruiters or employers or companies, 93% use LinkedIn in some way in their recruitment process (source).

 

It goes without saying then, that your profile needs to impress right? Well, does your profile shine?
Below is the first step to drawing in prospective employers.

‘Come and See Why Large Accounting Firms and B2C Enterprises hired this Financial Accounting Expert.’

 

Eye Catching Headlines

Don’t give them boring old corporate job titles, but use bold headlines that invite viewers to click and read further.

The difference here is:

  • You are inviting people to see why you are the best choice for the job while stating your expertise clearly.
  • It’s different from other financial accounting profiles, an eye catcher visible from the crowd.

 

Another way you can approach headlines is sliding in what makes you different, or where you want to move towards in the future.

‘Travel Enthusiast, Consultant—Financial Account Executive for Large Businesses and B2C’

What this headline does is:

 

Distinguishes from other financial accountants. It attracts travel agencies and businesses related to travel. Sliding in an industry that is your passion, or where you want to transition towards will help those industry specific organisations pinpoint you. It again makes you stand out because your headline will be very different to people seeking a general position.

Headlines need to be focused on both search engines and LinkedIn searches.

 

Here are some tips.

  • Use terms that target your audience. Look up what core attributes or experiences are relevant to the new role you want. The key here is the top searched terms, for both search engines such as Google, and for LinkedIn.
  • Add that you are willing to consult for free or willing to meet up and discuss matters at length. Here will be your ‘call to action’, and indicating this from the start will make the conversation happen easier and faster with prospective companies.

 

Story Telling Summaries

Now that you hooked your target companies keep them interested. LinkedIn lets you write up to 2,000 characters, unlike resumes. What you want to do is showcase previous achievements and link them to your next dream job.

Do without: Writing up ‘Accomplishments’= Results and figures. No one wants to read a formula of what you did and achieved.

 

Tell your story. Write in the first person, and don’t be afraid to let your personality shine through. ‘People’ are reading your profile, so don’t write in dull ‘corporate speak’ terms.

As you are trying to transition to a new role, or a better one, it’s crucial to gather your experiences from the past and present to weave them into a flowing narrative. Having achievements and previous employers listed chronologically, but with no real links between them won’t do you good. It shows:

  • A fragmented movie with no real purpose. Readers won’t know what in the world you are aiming for, or if you have any clear direction.
  • It points to confusion. If professionals who read your fragmented summary are bewildered, they’ll assume you don’t know what you want in your career.

 

Rather, tell a story of how everything came together. The past experiences and roles were steps to help you find what you want in your career. An amazing summary will make your next desired role the fruition of your previous achievements and experiences.

There are three ways you can take when writing about your experiences that will impress.

 

1. Craft a story with clear headlines

‘I am passionate about and three main areas: travel and business, financial transparency that builds trust, and being a connector of accounting advice. These three areas have made who I am today and have incredible synergy in how I excel in my area of expertise. Allow me to expand on each field.’

Having clear subjects will help readers navigate your summary. Instead of a meandering list of what you did, they will be presented with subheadings that link everything together nicely. It helps readers choose what they are interested in, and links your achievements together in a cohesive manner.

 

‘My passion in travelling has led me to exotic and exciting countries. This prompted me to volunteer to work overseas. What I found was the lack of precise procedures and planning in helping expatriates adapt to new countries and workplaces. It motivated me to work with my team and fellow expatriates, giving rise to the ‘expat hub’ project. It helped expats relocate and adapt to new cultures and norms both for living and working.’

The sentence about travel indicates the topic that will be discussed. I made up an example of how this financial accountant’s passion has led him to launch a successful in-house project for expats. It connects the area of interest and achievement smoothly, in a natural way.

 

At the end of your summary, slide in again your willingness to hear from anyone related from industries you highlighted.

‘I would love to hear from businesses struggling to cope with expats. Having experience in 4 different countries, I know the issues expats face. Also, the quirks and differences of accounting practices in various subsidiaries within organisations are of interest. Feel free to contact me via (email) or Inmail.’

 

Be clear on who you want to talk to by reminding them what your expertise and interests lie.

 

Key Takeaways

  • Summaries that are in narrative form help give flow and make cohesive your achievement and experiences.
  • It helps bring together your achievements so that your next desired role is seen almost as the result.
  • It’s engaging and friendly to your audience.
  • Having a call to action at the end reminds them to talk to you.

Read on to learn about LinkedIn profile tips that open doors for your career.

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