Let Your Personal Brand Grab You Career Opportunities


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Millennials often wonder how much control they have over their career paths. Yes, experience and recommendations grant you some marketability.

But ever wonder what else you could be doing?

Let’s rephrase the question: what should you be doing for your career?

Personal branding.


You need to create content on your industry and experiences. Provide insight, and promote yourself by marketing content that not only is useful but highlights your expertise in your industry.

If you think you know just a little bit, c’mon. Most millennials believe, know, that they can become senior managers after 3 years in a company.

And that ‘little bit’ helps. Why? Cause you know it, in your own unique way.

And if you market it with content and a brand, companies and employers will know.


What Leaders Say about Brands

Marketing master Jim Joseph states how content marketing can create breakthrough results with customers in a business. Compelling content that helps and inspires customers establish relationships that loyalty programs fail to emulate.

But, according to Jim Joseph, it all falls back on the brand of a company. Content marketing does, at its core, takes the focus off the brand. But, Joseph hammers in this key fact-brands give value to customers, not necessarily promoting product features.


And it all falls back to how you define your brand. What core values, and what you stand for needs to be present in your brand. Brands that feel authentic are so because they exude their core values.

What does this mean for your personal brand?

Brands are often all fluff, having no substance.

Are you all fluff? No, I say you have substance. Found and hard won, spanning your life till now.

You have a solid ground to start from, ‘You’. And already it’s an advantage, because there aren’t any other ‘yous’, unless you believe in doppelgangers.


Yes, you might blend in with the crowd in your job role and title. But remember, brands that are authentic are gold.

Your experiences, beliefs, upbringing all come to play. Below are ways to flesh out your brand.


Define who you are

Let’s start with a few areas.

Which particular niche do you fit into?

It could be financial accounting. Think about what interests you, makes you look further in your job.

Don’t: Think that you have to be out there and incredibly unique. ‘You’ are what makes it unique, which will be outlined later.

Do you think differently? Are your views different to established norms?

You could be radically different, or conservative. The key here is detail. Why do you think differently, or not?

Key Tip: Ask previous colleagues and managers for professional views. Ask friends and family how they would describe you in a nutshell.


Overall: Be authentic

You may have a vague picture. I strongly recommend asking those close to you, and colleagues to help as a third person perspective can give depth or new areas you can pursue.

Just be yourself. A fake persona that you use as an online face won’t do you good. Not only will it filter through what sort of content you create, but the online world is a harsh judge. Companies and the general public have developed discerning eyes for BS.


When you are yourself, it rubs off. People will be able to recognize your voice and will cup their ears to listen.

Here are key ways to create topics that promote yourself and your expertise.


Questions to Generate Topics for Your Content

To get started, here are key questions to ask about yourself and your experiences.

What started you on the path to your current industry?

  • What qualifications and training did you have?
  • Was there a turning point, or particular thing that interested you?


Get personal. Everyone loves a good story, about a human being. Companies and employers want to hear about what piques certain age groups, millennials being a major age group they want data from.

And make it specific to you as possible.

Example: I joined financial accounting because it matched my strengths. I was surprised at the underlying tones and stories surrounding accounting figures, and the ways it could portray a company’s performance.

Topic: Financial accounting: Numbers with Many Stories about a Company’s Situation


Weaknesses in yourself, and in your industry in general

Employers are keen on efficiency, and reducing common mistakes and errors that occur in the workplace. It’s a great place to highlight, ‘common mistakes’, but add in ‘and ways to avoid them.’


Industry Leaders, and Success Stories

Who doesn’t love an amazing success story? You will know the greats and the stories behind them in your industry. Areas you can focus on are:

  • Topics on the greatest challenges
  • Triumphs in these challenges, or overcoming obstacles and winning
  • What making it big looks like in your industry, & what it takes


Each of these questions should be angled towards your perspective. This blog post is angled at young millennials pondering on their career prospects. I am a millennial myself, so it’s easy to create topics and write about them.

Write with your unique voice, but don’t forget your audience. Employers and companies will naturally be interested, but don’t forget your own age groups. These are professionals that can be future partners, co-workers, and possible referrers.


Research for Relevant & Hot Evidence

Your research needs to do two main things: One. Remain relevant to your industry, stuff like data and figures. Two. Be on top of hot issues and trending patterns in your industry.

This will set you up as someone in the loop. You will be seen as an expert, and knowledgeable about what is happening in your industry.


It means: meshing your topics with relevant data and topics that are popular.

Find sources that:

  • Keep up to date, and have heaps of traffic
  • Sites that are professional (learn from the industry leaders & experts that create content)
  • Sites that focus on tips in writing, or creating infographics (whatever you are more comfortable with)


Final Thoughts

Writing is still seen as the best way to promote yourself. Blogs and articles online are still relevant today, particularly amongst senior professionals and employers.

That doesn’t mean you have to stick solely to writing. There are numerous ways to present information and your insight. Infographics, online power point slides, Tweeting, the combinations are many.


Companies don’t exist if they have no online presence.


Make yourself known, because opportunities exist around the globe. Companies can’t be interested if they don’t know you exist.


What do you think? What steps have you taken to promote yourself online, for your career?

Please share your advice and stories in the comments below.

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