How to Be Memorable and Get Amazing Results for Your Job Hunt

 

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Looking up the various guides on how to SEO your online profiles, you start to use keywords and terms heavily.

 

You are getting a healthy flow of traffic, but still aren’t getting replies to your job applications.

 

What gives?

 

Ever hear of personal branding? Content marketing? These are the tools of the trade, the new way companies and individuals are marketing themselves. It’s projected to overtake traditional means of marketing in the near future, and already is gaining a solid foothold today.

As a savvy young millennial, you may have already picked up on the hype of branding yourself online. Looking to make your mark on the online world, you SEO and keyword everything. Of course, you want to be found online with key terms. Almost every expert online has some mention of using key terms to optimise your headings and profiles for search results.

Below is how you come across, and what you are saying when you overdo search optimisation in your profiles.

 

Keywords That Say Nothing

Keywords and search optimisation are an important tool you can use to bring more traffic to your online profiles. But when you use overused, and over the top terms constantly, you fade into the background.

‘Exceptional team player-KPI overachiever-Creative critical thinking.’

These are some of the many fluffed up terms of job requirements or desirable attributes to a job position. Let’s think about these questions:

 

A. Do these terms target key terms or requirements of a particular job?

In this instance yes, many roles ask and want people good at these areas.

 

B. Do these terms provide examples, or any substance to give body to these skills?

No. The terms by themselves don’t provide any meaning. ‘Exceptional team player’ sounds great, but unique in what way? How good of a team player are you? Are you the leader? The organiser? Someone who is the creative brain of teamwork, or the master editor, making everything look professional?

 

As you can see, question B. has many answers and is the heavily weighed question. Think of a job requirement, i.e. ‘team player’ as a faceted term with various avenues or angles you can take. To tackle this role attribute, look to:

  • What they mean as ‘teamwork’. Research needs to be done to see what sort of culture, and what kind of workplace settings they operate under. Sites such as Glassdoor and LinkedIn can be used to gain insight.
  • Where you ‘fit’ in terms of the term ‘team player’. It is better to be truthful here, as your examples and explanations will come across as authentic.
  • Rather than stating your skills, show them instead. Give an example of how you helped in a team environment.

 

Overusing buzzwords and hyperbolic terms to showcase how great you are is mainly helping your profile fade into the background. These terms are the clichés of resumes and profiles, using them won’t help you stand out as you’d think.

 

Socially Fake Job Personas

The world today is deeply connected. Social media allows for intimacy and transparency if you so wish.

But, as millennials we know that there is an ingrained sense of superficiality and ‘exclamation’ phrasing. When I mean ‘exclamation’ phrasing: LOL, omg really? !!!!

Millennials were brought up with social media. We know the blasé way in which we express ourselves. The same is with profiles and resumes. We were told to oversell ourselves. Terms and keywords become less impressive, more standard and lose meaning. The scary thing is, this becomes a habit in how we communicate.

 

What are you really saying?

 

You are actually saying, like really, that you are:

  • Another term dense profile. Nothing special, nothing noteworthy.
  • It says absolutely nothing about yourself.
  • You perhaps have little emotional intelligence.

Here is how to grasp attention and job opportunities on your profiles.

 

Tell a particular story

You need to start using key terms and buzzwords to your advantage. They have a use, and that is in the domain of search optimisation. Being picked up by a search engine because you used the right terms is great.

 

But you need something unique, particular only to you that sets you apart. Critical here is:

 

Describing a particular example of when you exemplified specific skill sets or attributes.

Describing an instance of achievement and success that highlights a critical skill provides the information and evidence a hiring manager or recruiter wants to hear.

‘Excellent Team player’ vs. ‘In my old workplace X, I was the organiser. I scheduled group meetings, to match everyone’s shifts to meet up with management and chat about work issues. This helped with team communication and dampened any issues that might have arisen between management and staff, and with each other.’

 

Describing examples or instances of skills gives the thing they most want to hear: the detail and particular specific skill you have within the broad category they place under umbrella terms such as teamwork.

 

Let your voice shine through.

If you want to be remembered and noticed you have to speak with your unique voice. It means that you need to write as if you are having a close heart to heart conversation with your best friend, but remaining professional at the same time. That means you need to be serious, well-mannered but still be yourself. Write as if you were speaking, let some of your personality shine through.

 

Expressive suggests Emotional Skills

A skill that is rising in importance, because of its lack and importance is soft skills. Emotional intelligence is bound in soft skills, where it is about thinking, in general, and interpersonal skills.

People with high emotional intelligence tend to:

  • Describe their feelings and thoughts precisely. They express themselves using language that captures the essence of what they are communicating. In terms of thinking, they can describe concepts and problems in detail, and accurately using appropriate language.
  • Talk well, and write well. They know how to present themselves, (i.e. skills) choosing the best format and terms geared towards particular audiences.

 

In Closing

A profile that is detailed and expressive, having a clear, authentic voice will be heard and remembered. It provides clear examples of their skills in action, not mere buzzwords that stand for much but mean nothing.

It points to emotional intelligence. Being expressive, and describing events well leads to high emotional intelligence. Soft skills are built on emotional intelligence, so showcasing your emotional intelligence alludes to other skills that are needed.

A balance is required when using key terms. Your voice needs to be found by buzzwords, not drowned out and saturated with these terms.

 

What do you do to attract companies and employers to your profiles? What works for you?

Please share your examples and insight in the comments below.

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