5 Steps to Generate Traffic Online To Grasp Job Opportunities


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Optimising and making tweaks here and there on your LinkedIn account is one thing, and generating interest in your profile a complete other.


Millennial job seekers, you have to ask yourself this question: am I leveraging social media to draw in traffic and grasp job opportunities?


Am I portraying a brand (i.e. me) that companies and recruiters want to buy into with open arms?



Personal branding is amazing if done well. Not only will it get traffic on your LinkedIn profile, but it will create genuine interest in who you are as a potential job candidate.

Unfortunately, this is the case for many young millennials:

You: ‘I created so much content, on so many media platforms. Why isn’t anyone taking notice?’


Below are steps that will help you create a content marketing strategy that works.


Step 1. Dirty Digital Laundry

Before dishing out content, did you think about all the dirty laundry you have hanging in your online profiles?

The case may be that your content is solid. But when employers flick through your Facebook or Instagram profiles, they find all sort of embarrassing images and comments. They may like your content, but find content that is inappropriate online and lose interest in you.

Statistics that bite

  • Any borderline nude photos? Cuss much in comments? 46% of hiring managers consider this a deal breaker.
  • Alcohol and drugs rub 41% of employers the wrong way, and they cross you off as a potential job candidate.
  • Gossiping about how much of a tyrant your ex-boss was will distance you from 36% of employers.
  • Having details all over the place and inconsistent will get you ignored by 25% of employers.


You need to clean up all the stuff that will bite you in the behind before you consider putting up content online.


Step 2. Corporate Sheep Speak

Your content may generate enough interest in yourself that companies follow up and look up your LinkedIn profile. But guess what they are hit with, once they click on your profile?


Bah Bah I am a corporate sheep.

Corporate sheep speak is the tendency for job seekers to cram in lifeless keywords and terminology to get found online. It’s impersonal, boring and won’t get you anywhere.


Below are exemplary examples of generic and boring job profiles.

“Commerce, Major in Management.”

“Strong Numerical and analytical skills.”

“Key strength in global management skills.”

How deadpan can you get? This is what employers go through by the hundreds, and their eyes gloss over.

Put in a bit of personality. Spice things up. Your profile is being viewed by a human that is probably stressed and bored to death by all the same old descriptions.


Speak Human. Talk to them as if you were talking about yourself.

“I was always fascinated by behavioural management approaches and their differences across the globe. It has such far-reaching impacts on an organisation’s performance and the attitude of employees. That is why I majored in management, to pick the right practices for the unique multicultural workforce of today.”


Step 3. Content that Considers your Audience

Content is king on the internet. It’s becoming the most effective way to: create leads, build loyalty, sell and cross-sell, market amongst other areas.

But that doesn’t mean any content you create will bring you results. It’s not a cure-all panacea.


Content by nature is useful because: It targets the specific audience it wants to win over, considering who their audience is in all facets.

You: young millennial job seeker

Them: Employers, most likely the baby boomers

Example: You create a SlideShare presentation, showing off your creativity and flair.

Employers: Slideshare is the 2nd least viewed content format baby boomers view (source).

Research what types of content best suites your purposes.


Here is the top list of what employers view:

  1. Blog Articles
  2. Images
  4. eBooks
  5. Reviews

Shape your content around these five to make your content accessible. With any content strategy, you must see what type of content are suited to your target audience.


Step 4. Insight Driven Content

As a job seeker, you will use LinkedIn as the core profile around your job hunt strategy. There is only one word you need to know: Insight.

Insight is the most sought after content on LinkedIn, 60% of employers seeking insight into industry issues or on topics in general. Anything that is helpful that gives benefit to employers is something they value.


Key Tips:

  • Focus on hot topics or emerging practices or problems in your industry. You want to showcase your interest in your industry.
  • Be relevant. Sticking to trending issues within your industry will help, but this means you have to have something with substance to say.

In your content strategy, you want to be labelled as an expert within your industry, to increase your desirability. You want to have people recognise your personal brand, and group you with these terms: that person is in the know and is relevant to that industry.


Step 5. Technical Pointers to Content


Your Visuals Need to Stick

Images are number two in the most viewed content by all age groups, including baby boomers (employers).

But did you know, it’s not all about copying and pasting?

Before anything, revise step 4. Is the image relevant to what I am saying?


Key Points:

  1. Is it relevant to what my content is trying to say? Does it emphasise, complement my content?
  2. Copyright issues. If I use images from sources, am I referencing it properly, or giving due where it is needed?

There are huge resources available. Buffer has a list of useful image resources available.

Key Tip: Make sure your images don’t resize on different systems and devices.


Content Optimisation for Devices

Devices, like smartphones, will need different layouts and a bit of tinkering for your content to shine.

Employers: Laptops and tablets are the most used devices

Optimise for tablets, for things like font size, images and tabs to drag and click. Don’t rely on auto optimisation that internet browsers offer, but look at what you can do to optimise your content.

Poorly optimised content: This leaks into your content. It will be viewed as tacky and poorly done.


Final Thoughts

Content is online, meaning there is a lot to optimise. Besides the technical stuff, at the very least, consider your audience and all their wants and particular quirks.
You need to optimise your content. Content marketing, as I said before isn’t an all-powerful panacea for your job hunt worries. It is by nature a strategic process, where all facets are covered, to come all the closer to their audience.
Do you blog or have images do the talking? How do you optimise your content to reach your target audience?
Please share your insight and stories in the comments below.

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