5 Essential LinkedIn Status Updates that Generate Job Offers

 

You probably have a LinkedIn profile like everyone else.11 flickr

 

But after many weeks, you aren’t gaining visitors from the companies you want.

 

Ever updated your account?

 

(Source)

There is something that many lack, especially in promoting their presence online. LinkedIn profiles will be focused here, where we will look at the facts of what does and doesn’t work.

 

The best way of utilising your LinkedIn profile, for young millennials, is to establish a presence and create content in their expertise area. It doesn’t end there. There must be consistency, to keep having professionals and potential employers coming back for more.

Why? The worst thing you can do is show a dead LinkedIn profile with very few consistent updates. If you bring it up in an interview, it doesn’t do you any good. That proves that you aren’t consistent, or hardworking at all. The lack of content would suggest that you aren’t relevant and up to date with what is important.

 

The Real Statistics

Approximately 10% use LinkedIn daily, a quarter weekly and the rest, nearly 60 % use it much less often (source). I can assure you, being in the weekly bracket is hard enough. Most of us are in the 60% segment, where you aren’t leveraging the full potential LinkedIn can provide for your job search. Update to lure in and get those job offers you deserve.

Below are five key ways in how to approach updating, making sure you are visible on LinkedIn.

 

Popping up on the radar with content

Content is essential, in what type of content is being put up. LinkedIn is not Facebook or Tinder, so please keep more personal information about your hobbies, and alluring photos out of the scene.

The most sought after information was “informative, useful updates”, according to LinkedIn, where industry insights were top at 60%, followed closely by company news at 53% (source). It should not come as a surprise that useful and insightful information is popular, so create content that is relevant to your expertise or industry, and aim to have information that people want and find useful.

Also, aim to share your updates targeting the groups that are relevant to you in your job search. You will have a higher number of views, and create awareness of who you are.

 

Update to lure them in

Updating your status is like saying you have something new to show off. It will increase the number of views of your profile, and increase the likelihood of being noticed.

Key Tip: You can also see comprehensive data of companies or people that viewed you if they turned their privacy settings to public. It’s a good way to analyse who viewed you, what sorts of skills they have, and whether you need to change your profile to attract the relevant interest that relates to your dream job.

Practical Example: Posting insightful information about 20 times a month increases your unique audience by 60% (source).

 

Try and post as much as your content allows

Example: The IT industry: You would naturally have a lot of content that is being renewed to be able to post every day or 3-4 times per week.

Be strategic in how you post content. Follow the trends and post relevant content, whether it be visual diagrams or comments, but make it so that you have something different to say. Create your angle in how you want to generate interest through content.

 

Timing to capture your audience

The point here is to reach your target groups.

Key Tip: Most professionals work Monday to Friday, 8-6. Here is the ideal spot, where most professionals will scroll through new updates and posts during work.

 

Other Ways to Engage

Producing content should be your primary goal, but there are other ways in which to incite interest.

Collaborate with others, or link useful articles that relate to you.

It illustrates that you have expert contacts that you ‘work’ with, where it essentially shows off that you are well connected and have cool projects relevant to your expertise area. Further, it creates the assumption that you can work well with other professionals and work online effectively, as this is often the case in today’s global workforce.

Provide short and concise reasons why you decided to share articles; give reasons why you agreed or disagreed, providing your insight in how you comprehend and interpret information. Your viewers do precisely this, so you should do it too to convey that you are a savvy consumer and critic of relevant industry insights.

 

Ask questions relating to specific aspects of your industry.

Example: Challenge the idea of certain business IT systems, asking why certain areas you see as baggage is still present, and give reasons why you claim so.

 

Repost to Refresh

It is more to do with bloggers. Blogging experts espouse that posting a few new blogs and reposting old blogs can help create interest in old but nevertheless useful posts. Recycle, or use older posts to complement current ones, in a building on effect.

 

Key Example: For global bloggers, like Guy Kawasaki, the former chief evangelist of Apple, he had techniques to capture all of his audience. For the countries that were the largest slice of his audience, he would repost articles by matching the different time standards of each country, aiming to hit the morning, afternoon, and late evening in each. Cleverly, it was to make sure his viewers were receiving his posts in real time.

Key Tip: Be consistent in how you approach creating useful content, as your engaged viewers will then habitually check your profile when you post.

 

Final Takeaway

Create habits to support this, and your profile will have a greater interest in the industries that you want to attract. Consistency is key, and also take from what other industry experts are doing, as they are using tried and polished methods to capture their target audiences.

Craft content and time it, with insight in mind. Let your job search bring in job offers by using LinkedIn profile updates.

 

What tips work best for you? How do you use LinkedIn to gain the interest of employers?

Please share your advice and examples in the comments below.

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